Our Philosophy

    Based on the Gestalt principle:
    “The whole is greater than the sum of its parts.”

    Gestalt Inc. embodies this well known philosophy in our approach to market research and in the way we work with clients. We understand that primary research information is only one part of the whole strategic marketing plan. We believe we can enhance the value of this market information through a thorough understanding of the decisions that management faces. We also believe the Gestalt philosophy applies to the way we do business. Our clients possess knowledge of their products and markets. We are experts in marketing research. Working together we create a synergy of marketing knowledge that is truly greater than the sum of its individual parts.

    Our Expertise

    Members of Gestalt Inc. have designed and implemented studies utilizing a variety of research techniques including both qualitative and quantitative methods. Researchers at Gestalt Inc. also utilize advanced statistical techniques such as conjoint analysis, factor analysis and multiple regression analysis to enhance the understanding of the complex relationships that exist in the marketplace. While these techniques are often technical, we have developed a “user friendly” style of reporting and presenting information which brings the insights of the research into focus. Partners of Gestalt Inc. hold advanced degrees with areas of expertise in research design, consumer behavior, Customer Satisfaction measurement and the Adoption/Diffusion of Innovations.

    The Gestalt Experience

    Established in 1991, Gestalt Inc. has become a valued and trusted partner for key companies serving a wide variety of industries. Among our client list, we include: Farm Bureau, 3M Food Safety, 3M Infection Prevention Division, 3M ESPE, Pfizer Inc., United Healthcare Systems, Fairview Hospitals, Elanco Animal Health, U.S. Bank, Securian, Minnesota Life, and Deluxe Corporation, Merial, Boehringer Ingelheim, Thomson West, Hill’s Pet Nutrition, Schering-Plough, Zoetis.

    Market Research Expertise

    Quantitative Methods

    Qualitative Methods

    International Research

    Advanced Analytic Techniques


    Regression Modeling/Lisrel

    Conjoint Analysis


    TURF Analysis

    Industries Served


    Marketing Topics Researched


    3M Cargill Pfizer Lilly us bank Meredith Thomson Reuters Hills Farm Bureau Boehringer Ingelheim

    About Gestalt

    Founded in 1991

    We work with only one company per industry

    Not Your Typical Market Research Firm

    Gestalt Market Research Is:

    Jannette J.H. Wilson, President
    Dr. Peter F. Korsching, Vice President
    Dr. Stephen G. Sapp, Statistical Consultant
    Kathleen Simon, Research Consultant


    Contact Us

    For inquires please contact Jan Wilson at janwilson@gestaltmr.com